Tonight EA opened a new section of the official forum for the Katy Perry Sweet Treats Stuff Pack. A simmer by the name of TheSimling started a debate about the endorsement deal with a sensible well thought out post.
The following is my take on the situation which I posted as a reply in the aforementioned thread.
“Thank you TheSimling for your well thought out post that shows understanding of the business world.
Yes EA is out to make a profit, nothing unusual there. However they have signed a deal with Katy Perry to endorse several sims 3 projects. That is unusual. The sims franchise has never done that before.
I am one of those long time simmers who has bought every EP and SP from the original Sims, Sims 2 and Sims 3 up until Master Suite Stuff.
I took a decision not to buy Showtime as I felt the price was too high for what was included. And when I do get it, when the price drops, I will not be buying the Katy Perry edition.
I really do not care for celebrity endorsement of the sims franchise and I don’t understand why EA feels it is necessary. The Sims has been the number 1 best-selling PC game in its own right for many years now. The only explanation for this kind of cross purpose marketing is falling sales.
Katy Perry isn’t doing this out of love for the game and EA isn’t doing out of love for her. They are both doing it to boost their own profiles and inject more cash into their wallets. It is cold hard business with a powerful and convincing marketing machine behind it.
I don’t hate Katy Perry, I just don’t care much about her or her music, it’s not my thing but I accept that other people are into her. I would feel the same about any celebrity who signed a deal like this. The extra pricing for versions carrying a celebrity name just rubs salt in this wound.
As for this Sweet Treats SP. I’m sad to say that the content doesn’t appeal to me as I prefer fairly realistic worlds. But again I accept that others will like it. It is a matter of personal taste.
The Sims game itself should be good enough to appeal to gamers. If it isn’t any more then EA need to start listening more to the community to understand what those who spend their cash on the game really want”
That’s my take what do the rest of you think?